New Theory: Voynich Manuscript as High-End Medieval Sales Catalog
This article proposes that the Voynich Manuscript is not a hoax or occult text, but a luxury sales catalog or proprietary merchant guide — possibly used by elite trade guilds or wealthy families for high-value commerce. Three convergent lines of evidence strongly support this commercial function:
- Proprietary Lexicon and Trade References:
Statistical analysis reveals repeating, specialized terms and consistent paired numbers (likely prices, weights, or grades). Frequent tokens like “gollar” may denote currencies, with numbers suggesting negotiation baselines rather than fixed prices. Mixed linguistic fragments imply a design for international trade.
- Lavish, Elite-Focused Production:
The manuscript's high-end vellum, polished presentation, and exquisite illustrations mirror luxury product advertising, not a working ledger. Its provenance — including ownership by Emperor Rudolf II — fits the model of targeting sophisticated elite clientele.
- Proprietary Cipher and Organizational Structure:
The script shows regularity like a language, yet low entropy hints at a repetitive professional vocabulary, organized for internal referencing and protection of trade secrets. The so-called astronomical and balneological sections likely served as seasonal calendars and catalogs for luxury goods and services.
This business catalog theory explains the manuscript’s mystery by viewing its coded structure and rich artwork as tools for exclusivity and commercial advantage in medieval high-value trading.
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