[Article] Proposed solution by Gerard Chesire

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I am a bit surprised what PhD studies have come to

Actually, this study is rather symptomatic of something else.
The guy is a science writer, and his postgraduate training is in Behavioral Ecology. He has no training in any relevant discipline.

It seems to me that this is a case of the "hard science" types (a biologist in this case) thinking that disciplines such as linguistics, art history, or manuscript studies are just "humanities", somehow inferior, and therefore something that real science people can simply improvise without any training.
Cheshire's study is a testament to the validity of that assessment.

I also note that by not specifying his department in the headers of his study, he is intentionally misleading readers into believing that he has some sort of linguistic qualification.